Subject: Farul Constanta 21/22 Art Direction & Social Branding
Context: During the 2021/22 season at Farul Constanța, I was responsible for shaping the club’s visual communication on social media from my arrival until the end of the season. My goal was to establish a strong, dynamic, and recognizable identity that reflected the club’s energy and ambition.
I opted for a mix of modern, tall & extended fonts, alternating with artistic typography for added personality. To enhance dynamism, I incorporated elements such as smoke effects, bold patterns, arrows, and even visual references to the sea—paying tribute to the club’s coastal heritage. The templates evolved throughout the season, with distinct approaches for the regular phase and the Play-Off campaign.
Beyond the first team’s visuals, I also had the responsibility of designing assets for Farul II and the Gheorghe Hagi Academy teams. This role brought exciting new challenges, including designing a commemorative scarf, creating a special birthday visual for coach and football legend Gheorghe Hagi, and more.
Through this project, I successfully built a unique and engaging brand presence for one of Romania’s most respected football clubs, ensuring a strong and cohesive identity across all digital platforms.
Type / project: OFFICIAL
Client: Farul Constanta
Role: Art Director & Graphic Designer
Years: 2021-2022
© Farul Constanta
