Cosmin Becheanu - Superliga Romania 22/23 Official Social Branding

Subject: Superliga Romania 22/23 Official Social Branding

Context: In the 2022-2023 season, I had the honor of working with Romania's most prominent sports competition, Superliga Romania. This was the first time the top-tier football league in Romania was sponsored by Superbet, which also led to the league’s new name, and with it came the important mission of promoting everything this competition had to offer. My role here was a significant one, as, with a few preset elements at my disposal, I had to set the new visual direction that formed the foundation of the visual communication both online and offline.

The majority of my work focused on social media branding and creating the templates used to communicate everything from the match schedule, standings, statistics, head-to-heads, announcements, statements, and rankings, to assets for the European competition campaigns involving clubs from Superliga during that season.