Subject: 2022 LNBM Playoffs | Art Direction & Graphic Design
Context: Liga de Baschet is the official communication channel of the National Men’s Basketball League in Romania (LNBM). For this campaign, I chose to approach a general gold and black theme with tall fonts, while also incorporating distinctive elements of the teams, such as their dominant colors and colored logos. Additionally, as a bonus, this project includes post-season works until the completion of the activities with Liga de Baschet by Superbet. This project would obviously not have existed without the help of my teammates who had a direct contribution to the creation of these materials: Alexandru Rad, Andu Kedei, and Andrei Stan as data providers and copywriters; Andreea Verdea and Ana-Maria Crânguș as co-editors and copywriters.
Type / project: OFFICIAL
Client: Liga de Baschet powered by Superbet
Role: Art Direction, Graphic Designer
Year: 2022
