Cosmin Becheanu - Farul Constanta 24/25 | Art Direction & Social Branding

Subject: Farul Constanta 24/25 Art Direction & Social Branding

Subject: The 2024/25 season marked my fourth year with Farul Constanța. For this campaign, I developed two distinct artistic directions: one dedicated to the pre-season and another unique to the season itself. The main element of the season’s visual identity was the pattern featured on the official match kit—an outstanding design representing the sea waves in a vectorized form. Complementing this, other vector-based and stylized elements were incorporated, such as the Genoese Lighthouse of Constanța, which often replaced the letter "I" in titles, and the team’s slogan "Farul Forever", elevated to the level of a mini-brand. Additional recurring features included the club’s founding year and monochrome versions of all logos, among others.

As with previous seasons, my responsibilities extended beyond social media. I also worked on projects like designing the official match pennant, creating a special scarf, producing assets for the stadium scoreboard and press conferences, developing materials for the online store, crafting the match program cover, and more.

Type / project: OFFICIAL

Client: Farul Constanta

Role: Art Director & Graphic Designer

Year: 2024