Cosmin Becheanu - Farul Constanta 22/23 | Art Direction & Social Branding

2025

Art Direction, Branding, Graphic Design

Subject:
Farul Constanta 22/23 Art Direction & Social Branding

Context:

In the 2022/23 season, Farul Constanța achieved a historic milestone by winning its first-ever Superliga Romania title. As the club’s visual communicator, I had the honor of expanding my role and responsibilities to reflect this achievement across all digital platforms. This season introduced a complete kit of templates and design assets, ensuring a consistent and versatile visual identity across all platforms.

Beyond the men’s first team, I continued collaborating with Farul II, the Gheorghe Hagi Academy, and, for the first time, the women’s team, which competed in Liga 2. This expansion required a more diverse visual language, adapting creative assets to each team’s journey and accomplishments.

The design strategy emphasized the club’s unity, capturing the ambition and success of both the men’s and women’s teams. As the season progressed, the visual identity evolved, reinforcing Farul Constanța’s brand while deepening its connection with the community. Through bold storytelling, dynamic compositions, and engaging social media assets, the club’s presence reached new heights, resonating with fans and solidifying its place in Romanian football history.

Type / project: OFFICIAL

Client: Farul Constanta

Role: Art Director & Graphic Designer

Years: 2022-2023